Privacy Policy
Last Updated: September 10, 2026
Forever Keep respects your privacy and is committed to responsibly handling personal information.
This Privacy Policy explains how [LEGAL BUSINESS NAME], doing business as Forever Keep ("Forever Keep," "we," "us," or "our"), collects, uses, discloses, retains, and protects personal information when you visit www.foreverkeep.ca, purchase our products, communicate with us, subscribe to our marketing, or otherwise interact with our business.
Our online store is powered by Shopify.
1. Accountability
Forever Keep is responsible for personal information under its control.
We have designated a Privacy Officer who is responsible for overseeing our privacy practices and responding to privacy questions and requests.
Privacy Officer — Forever Keep
Email: info@foreverkeep.ca
2. Personal Information We Collect
Depending on how you interact with us, we may collect information such as:
Contact Information
This may include your:
- name;
- email address;
- telephone number;
- billing address; and
- shipping address.
Order and Transaction Information
This may include:
- products purchased;
- order history;
- personalization selections;
- gift information;
- transaction details;
- returns, refunds, or customer-service history; and
- information required to complete and deliver your purchase.
Payment Information
Payments are processed through Shopify and/or third-party payment providers.
Depending on the payment method selected, payment information may be collected and processed directly by the applicable payment processor.
Forever Keep does not necessarily receive or store complete payment-card numbers.
Personalization Information
If you purchase a personalized product, we may collect information you choose to provide for personalization, such as:
- names;
- initials;
- dates;
- messages;
- text;
- design selections; or
- other customization information.
Please avoid providing unnecessary sensitive personal information when submitting personalization requests.
Communications
If you contact us, we may collect the contents of your communication together with the contact details required to respond to you.
Device and Website Usage Information
When you use our website, certain information may be collected automatically, including:
- IP address;
- browser type;
- device information;
- operating system;
- pages viewed;
- referring pages;
- interactions with our website;
- approximate location derived from technical information; and
- cookie or similar technology identifiers.
3. How We Use Personal Information
We may use personal information for legitimate business purposes including to:
- process and fulfil orders;
- manufacture, personalize, or prepare products;
- process payments;
- communicate regarding purchases;
- arrange shipping and delivery;
- provide customer support;
- administer returns, refunds, replacements, or claims;
- prevent fraud and protect our website and customers;
- maintain business and transaction records;
- improve our products, services, website, and customer experience;
- understand website usage and performance;
- conduct analytics;
- provide advertising or measure advertising performance where permitted;
- send marketing communications where we have appropriate consent or another lawful basis;
- comply with tax, accounting, legal, regulatory, and law-enforcement requirements; and
- establish, exercise, or defend legal rights.
We will not use personal information for a materially different purpose without obtaining any consent required by applicable law.
4. Consent
Where consent is required, we seek to obtain meaningful consent appropriate to the sensitivity of the information and the circumstances.
When you provide information necessary to process an order, arrange delivery, resolve a customer-service request, or otherwise complete a transaction, we use that information for those purposes and other purposes permitted by law.
For optional activities such as certain marketing communications, we obtain consent where required.
You may withdraw consent to certain future uses of your personal information, subject to legal or contractual restrictions and reasonable notice.
Withdrawal of consent does not affect processing already lawfully completed.
5. Marketing Communications
If you subscribe to Forever Keep marketing or otherwise provide valid consent, we may send you emails or other permitted commercial communications concerning:
- new products;
- offers;
- promotions;
- collections;
- brand updates; and
- other Forever Keep news.
You can unsubscribe from promotional email communications at any time by using the unsubscribe link included in the message or by contacting info@foreverkeep.ca.
We will process unsubscribe requests in accordance with applicable law.
Transactional communications relating to an order, delivery, customer-service matter, security issue, or legal notice are not promotional communications and may still be sent where necessary.
6. Cookies and Similar Technologies
Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may be used to:
- keep the website functioning;
- remember preferences;
- maintain shopping-cart and checkout functionality;
- improve website performance;
- understand website traffic and usage;
- detect fraud or security concerns;
- measure marketing effectiveness; and
- provide or measure personalized advertising where permitted.
Some cookies are necessary for the website to function. Other cookies or tracking technologies may be optional depending on the visitor's jurisdiction.
Where required, we provide appropriate consent choices for non-essential cookies and similar technologies.
Customers may also be able to control certain cookies through browser settings or privacy controls available on our website.
Disabling necessary cookies may interfere with website functionality.
7. Shopify
Our store is hosted on Shopify.
Shopify processes certain customer information in order to provide storefront, checkout, security, payment, analytics, and related e-commerce services.
Information processed through Shopify may be handled in accordance with Shopify's own privacy practices and contractual arrangements with merchants.
Depending on the services involved, information may be processed in jurisdictions outside your province, state, or country.
8. Service Providers
We may disclose personal information to service providers where reasonably necessary for them to perform services on our behalf.
These may include providers involved in:
- website hosting and e-commerce infrastructure;
- payment processing;
- manufacturing or order fulfilment;
- shipping and delivery;
- cloud hosting or storage;
- email and customer communications;
- fraud prevention;
- accounting;
- customer service;
- analytics;
- marketing;
- advertising;
- information technology;
- professional advisory services; and
- legal or regulatory compliance.
We seek to limit information disclosed to service providers to what is reasonably necessary for the applicable purpose.
Some providers operate independently and may process information under their own privacy policies.
9. Advertising and Analytics
Where enabled and permitted by applicable law, we may use advertising and analytics technologies to understand customer activity, measure advertising performance, build audiences, or deliver more relevant marketing.
These services may use cookies or similar technologies and may receive information about how you interact with our website.
Depending on your jurisdiction, you may have rights to restrict certain targeted advertising activities, sharing, or uses of personal information.
Where required by law, appropriate privacy controls will be made available.
10. Disclosure Required by Law
We may disclose personal information where reasonably necessary to:
- comply with applicable law;
- respond to a valid court order, subpoena, warrant, or lawful governmental request;
- investigate fraud or security concerns;
- enforce our agreements;
- protect our legal rights;
- protect customers or others; or
- participate in a corporate transaction such as a merger, acquisition, financing, reorganization, or sale of all or part of the business, subject to applicable privacy requirements.
11. International Processing and Transfers
Forever Keep is based in Canada, but some service providers, including technology, payment, analytics, advertising, and e-commerce providers, may process or store information outside Canada.
As a result, personal information may be subject to the laws of another jurisdiction and may be accessible to courts, law enforcement, or government authorities in that jurisdiction where legally required.
We use service providers and safeguards appropriate to the circumstances and as required by applicable law.
12. Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal or business requirements.
Retention periods may depend on:
- the nature and sensitivity of the information;
- order and customer-service requirements;
- tax and accounting obligations;
- fraud prevention;
- dispute resolution;
- applicable limitation periods; and
- other legal or regulatory requirements.
When personal information is no longer reasonably required, we will dispose of it, anonymize it, or otherwise handle it in accordance with applicable law.
13. Safeguards
We use administrative, technical, and physical safeguards appropriate to the sensitivity and nature of the personal information under our control.
However, no website, electronic communication, storage system, or transmission method can be guaranteed to be completely secure.
Customers should protect their own account credentials and contact us if they believe their interaction with Forever Keep may have been compromised.
14. Privacy Breaches
If a privacy or security incident involving personal information occurs, we will investigate and respond in accordance with applicable law, including any applicable record-keeping, reporting, and notification obligations.
15. Your Privacy Rights
Depending on where you live and the law that applies, you may have rights concerning your personal information, including rights to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- withdraw consent where processing is based on consent;
- request deletion in circumstances where applicable law provides such a right;
- object to or restrict certain processing;
- request information regarding our privacy practices;
- opt out of certain marketing;
- make a complaint concerning our handling of personal information; and
- exercise other rights provided by applicable privacy law.
Certain rights are subject to legal exceptions.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
16. Children's Privacy
Our products may be purchased for babies and children, but our website and online store are intended for adults capable of entering into a purchase transaction.
We do not knowingly seek to collect personal information directly from children for the purpose of allowing them to independently purchase products.
Parents and guardians should avoid providing unnecessary sensitive personal information about a child when ordering a personalized product.
If you believe a child has provided personal information improperly, please contact info@foreverkeep.ca.
17. Third-Party Links
Our website may contain links to third-party websites or services.
Forever Keep is not responsible for the privacy practices of independent third parties. We encourage users to review the applicable third party's privacy policy before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- our business;
- technology;
- service providers;
- legal requirements; or
- privacy practices.
The revised version will be posted on this page with an updated "Last Updated" date.
Where required by law, we will provide additional notice or seek consent for material changes.
19. Contact the Privacy Officer
Questions, concerns, complaints, or requests concerning privacy may be directed to:
Privacy Officer — Forever Keep
Legal entity: [LEGAL BUSINESS NAME]
Email: info@foreverkeep.ca
Website: www.foreverkeep.ca